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Icek Ajzen (born 1942, Chełm, Poland) is a social psychologist and professor emeritus at the University of Massachusetts Amherst. He received his doctorate from the University of Illinois at Urbana–Champaign , and is best known for his work, with Martin Fishbein , on the theory of planned behavior . [ 1 ]
The theory of planned behavior (TPB) is widely utilized in the field of household financial behavior research. This theory helps to understand and predict various financial decisions and behaviors, including investment choices, debt management, mortgage use, cash, saving, and credit management.
A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]
The reasoned action approach is the latest version of the theoretical ideas of Martin Fishbein and Icek Ajzen, following the earlier theory of reasoned action [2] and the theory of planned behavior. [3] Those theoretical ideas have resulted in over a thousand empirical studies in behavioral science journals.
In the late 1970s and early 1980s, Fishbein and Ajzen expanded expectancy–value theory into the theory of reasoned action (TRA). Later Ajzen posited the theory of planned behavior (TPB) in his book Attitudes, Personality, and Behavior (1988). Both TRA and TPB address predictive and explanatory weaknesses with EVT and are still prominent ...
Theory of Planned Behavior . The Theory of Planned Behaviour, developed by Martin Fishbein and Izek Ajzen, suggests that people act rationally and their behaviours are influenced by intentions. [1] There are three key variables that jointly predict our intentions: The attitude toward the behaviour; Subjective norms
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
In 1984 Liska stated that the 1975 Fishbein/Azjen model [3] had brought significant order to earlier "other variables" research on inconsistencies between people's attitude and behavior, but argued that the Fishbein/Ajzen model was not "complex enough to organize and coordinate much contemporary research."