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Intended to be marketed to children, Dannon's marketing team told a New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters." [2] Danimals was promoted by Dylan and Cole Sprouse, the stars of The Suite Life of Zack and Cody.
Activia is a brand of yogurt owned by Groupe Danone (Dannon in the United States) and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on 5 continents . Activia is classified as a functional food , [ 1 ] designed to improve digestive health.
The Centers for Disease Control and Prevention says that although some low-fat or unsweetened yogurts are low in calories and a healthy source of protein, vitamin D and calcium, flavored yogurts ...
From 2013, the Yogurt in Nutrition Initiative for a balanced diet co-organizes every year Global Summit on the Health Effects of Yogurt. [107] The Danone Institute International in collaboration with the American Society for Nutrition and the International Osteoporosis Foundation also organizes the Yogurt in Nutrition Award. This prize is ...
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Stonyfield Farms, owned by Groupe Danone, introduced Oikos Organic Greek Yogurt in 2007; Danone began marketing a non-organic Dannon Oikos Greek Yogurt in 2011 and also produced a now discontinued blended Greek-style yogurt under the Activia Selects brand; [37] Dannon Light & Fit Greek nonfat yogurt was introduced in 2012, [38] and Activia ...
In 1919, Carasso's father began marketing a yogurt that he named 'Danone' after Daniel, whose nickname was Danon. [2] In 1923, Carasso enrolled in business school in Marseille, France, and studied bacteriology at the Pasteur Institute. [2] He took over the family business. In 1939, he opened a branch in France.
The campaign was lucrative for Dannon, allowing it to make profits after years of losses. [1] The campaign ran from October 1976 [ 2 ] [ 3 ] to 1978 in U.S. television and print advertisements. Unique in that it was the first American TV commercial to be produced in the then Soviet Republic of Georgia (now the independent nation of Georgia ...