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A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction (such as pictures ...
The campaign is notable for having been assessed in a 1999 controlled media research study, followed up by further research in 2008, to be a specific example of a PSA that actually increased teen use of cannabis by showing that it is "healthy experimentation, interesting to try, fun, and normal".
The PSA was featured on Time magazine's "Top 10 Public-Service Announcements" list. [1] The PSA was often parodied. [1] The line appeared in the Simpsons episode "Bart After Dark", upon which Homer Simpson responded to the television, "I told you last night – no!", [1] and as the tagline for the 1999 film 200 Cigarettes.
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The More You Know is a series of public service announcements (PSAs) broadcast on the NBCUniversal family of networks in the United States and other locations, featuring educational messages. These PSAs are broadcast occasionally during NBC's network programming.
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The second PSA, from 1997, [3] featured 18-year-old actress Rachael Leigh Cook, who, as before, holds up an egg and says, "this is your brain", before lifting up a frying pan with the words, "and this is heroin", after which she places the egg on a kitchen counter—"this is what happens to your brain after snorting heroin"—and slams the pan down on it.
"Til It Happens to You" was later included as part of a public service announcement video directed by Catherine Hardwicke. The video depicts various instances of violence against women and sexual assaults. It ends with a cautionary note about the effects of such distress, and individuals finding solace with their close friends and relatives.