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Authentic Madras comes from Chennai (Madras). Both sides of the cloth must bear the same pattern, and it must be handwoven (evidenced by the small flaws in the fabric). [2] Madras was most popular in the 1960s. Cotton madras is woven from a fragile, short-staple cotton fiber that cannot be combed, only carded. [2]
Although Ogilvy, Nair and Jacobson shot madras into superstardom in the US during the 1960s, the fabric’s link with the Ivy League had started centuries earlier with Elihu Yale, the colonial ...
In 1958, he joined hands with Brooks Brothers to announce Bleeding Madras fabric, which later had clients like Tommy Hilfiger, Wal-Mart, Liz Claiborne and Macy's. [citation needed] Later that year, he started a lace-weaving unit in Sahar, Mumbai. [6]
Vat dyes can be used to simultaneously dye the fabric and to remove underlying fiber-reactive dye (i.e., can dye a black cotton fabric yellow) because of the bleaching action of the reducing bath. The extra complexity and safety issues (particularly when using strong bases such as lye) restrict the use of vat dyes in tie-dye to experts.
A traditional four-piece costume. The Wob Dwyiet (or Wobe Dwiette), a grand robe worn by the earlier French settlers. The madras is the traditional pattern of the women and girls of Dominica and St. Lucia, and its name is derived from the madras cloth, a fabric used in the costume.
Tignons were often created out of mis-matched scraps of undyed fabric given to slaves by their masters. The patchwork of material was made to appear festive. Tignons worn by free women of color or enslaved women in Haiti, Martinique, Guadeloupe, St. Lucia and Dominica, were made from Madras fabric, and even had hidden messages.
However, as the fabrics age, the metals in the fibres accelerate their decay and cause them to become extremely brittle, an effect sped up in part by the addition of 10–15% weight in metallic salt added to some fabrics by manufacturers. This has the effect of shredding, or "shattering", the silk fibre, with the environment and conservation of ...
A 1960 article in the industry journal The Hosiery Times describing the new fabric was followed by widespread publicity and a range of Crimplene clothing was launched at a series of fashion shows in London, Paris, New York and Milan. Widespread retailing began in the mid-1960s along with a substantial and enduring advertisement campaign that ...