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The PG Tips chimpanzees spawned a spinoff in memorabilia which include trading cards and figurines. Prior to the chimpanzee-inspired cards, PG Tips had included trading cards modelled on cigarette cards, but targeted at children. Production of these ceased in 1999 for unknown reasons.
In 2002, the New Media Council was formed by the Producers Guild of America in order to recognize, represent, and protect producers working in digital and emerging media such as broadband and mobile entertainment, video games, digital visual effects, interactive television and DVDs.