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Thus, conformity is sometimes a product of group communication. [2] This tendency to conform occurs in small groups and/or in society as a whole and may result from subtle unconscious influences (predisposed state of mind), or from direct and overt social pressure. Conformity can occur in the presence of others, or when an individual is alone.
Similar to fashion conformity, the male and the female views of the ideal body image are often affected by normative social influence. [2] Social media and marketing helps to portray what is commonly considered the current view of physical attractiveness by the masses.
Role theory is a concept in sociology and in social psychology that considers most of everyday activity to be the acting-out of socially defined categories (e.g., mother, manager, teacher). Each role is a set of rights, duties, expectations, norms, and behaviors that a person has to face and fulfill. [ 1 ]
Conformity occurs when an individual has the means and desire to achieve the cultural goals socialized into them. Innovation occurs when an individual strives to attain the accepted cultural goals but chooses to do so in novel or unaccepted method.
A social norm is a shared standard of acceptable behavior by a group. [1] Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. [2]
Groupthink is sometimes stated to occur (more broadly) within natural groups within the community, for example to explain the lifelong different mindsets of those with differing political views (such as "conservatism" and "liberalism" in the U.S. political context [7] or the purported benefits of team work vs. work conducted in solitude). [8]
Structural group properties were also examined, including: group leadership or status hierarchy, group permeability, and group conformity. [42] Researchers found that middle adolescents reported placing more importance on being in a popular group and perceived more group conformity and leadership within their groups than pre- and late adolescents.
Pure sociology is a theoretical paradigm, developed by Donald Black, that explains variation in social life through social geometry, meaning through locations in social space. A recent extension of this idea is that fluctuations in social space—i.e., social time —are the cause of social conflict.