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  2. Real-time bidding - Wikipedia

    en.wikipedia.org/wiki/Real-time_bidding

    Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]

  3. RTB House - Wikipedia

    en.wikipedia.org/wiki/RTB_House

    RTB House is a Polish advertising-technology company that specializes in targeted advertising including retargeting and real-time bidding (RTB) strategies. [11] [12] [13] Founded in 2013, it's headquartered in Warsaw, Poland, it has more than 1,000 employees in over 30 offices worldwide.

  4. List of bidding systems - Wikipedia

    en.wikipedia.org/wiki/List_of_bidding_systems

    This is a list of bidding systems used in contract bridge. [1] [2] Systems listed have either had an historical impact on the development of bidding in the game or have been or are currently being used at the national or international levels of competition. Bidding systems are characterized as belonging to one of two broadly defined categories:

  5. Roblox taps ad-tech firm PubMatic to boost sales of video ads

    www.aol.com/news/roblox-taps-ad-tech-firm...

    The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory through real-time bidding that will be served to users who are 13 and older. Roblox, which depends on in-game ...

  6. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.

  7. Real-time data - Wikipedia

    en.wikipedia.org/wiki/Real-time_data

    Real-time data (RTD) is information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Real-time data is often used for navigation or tracking. [1] Such data is usually processed using real-time computing although it can also be stored for later or off-line data analysis.

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