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2. Real-time bidding - Wikipedia

   en.wikipedia.org/wiki/Real-time_bidding

   Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]

3. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   DSPs incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface that allows advertisers to control and maximize the impact of their ads.

4. Pubmatic - Wikipedia

   en.wikipedia.org/wiki/Pubmatic

   PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry. [1] [2] PubMatic's sell-side, [3] real-time programmatic ad transaction advertising software [4] puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems, [5] while allowing users to opt-out of having their ...

5. The Trade Desk - Wikipedia

   en.wikipedia.org/wiki/The_Trade_Desk

   The Trade Desk, Inc. (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users. The Trade Desk is headquartered in Ventura, California.

6. Roblox taps ad-tech firm PubMatic to boost sales of video ads

   www.aol.com/news/roblox-taps-ad-tech-firm...

   The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory through real-time bidding that will be served to users who are 13 and older. Roblox, which depends on in-game ...

7. Real-time data - Wikipedia

   en.wikipedia.org/wiki/Real-time_data

   There is no delay in the timeliness of the information provided. Real-time data is often used for navigation or tracking. [1] Such data is usually processed using real-time computing although it can also be stored for later or off-line data analysis. Real-time data is not the same as dynamic data. Real-time data can be dynamic (e.g. a variable ...