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The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy . The band's yellow color references the yellow jersey traditionally worn by the Tour de France 's overall leader.
Awareness bracelet wristbands carry messages demonstrating the wearer's support of a cause or charitable organization. [ 3 ] [ 4 ] The silicone wristband first became popular in 2004 with the Livestrong yellow band which was set up by American cyclist Lance Armstrong to raise awareness of cancer . [ 5 ]
Payless ShoeSource Canada — Shoe store; Kmart Canada — Canadian division of US-based parent; Canadian stores sold to Zellers; Knob Hill Farms — grocery store chain in Southern Ontario; Krazy Krazy; Les Ailes de la Mode — department store; Lowe's Canada — Hardware store, now RONA+; Lastman's Bad Boy — Furniture Store
Livestrong can refer to: The Livestrong Foundation , an organization established by Lance Armstrong that supports for people affected by cancer Livestrong Sporting Park , former name for Children's Mercy Park, a soccer stadium in Kansas City, Kansas
The company scaled back its plans for opening retail stores from 45 stores to 30 or 35. In early 1991 the company hired a director of new marketing development and began efforts to expand their sales into Canada. In April 1991, J.Crew mailed 75,000 J.Crew catalogs and 60,000 Clifford & Wills catalogs to potential customers in the province of ...
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