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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
In particular he furnished them with uniforms cut from blue cloth called "bleu de Genes" whence later derives the famous garment known worldwide as "blue jeans". [11] Levi Strauss, as a young man in 1851, went from Germany to New York to join his older brothers who ran a goods store. In 1853, he moved to San Francisco to open his own dry goods ...
For Valentino's couture Fall 2023 show, Pierpaolo Piccioli’s most divine color pairing yet is a pair of blue jeans covered in gold embroidery with a white shirt.
In 1996, women's bell-bottoms were reintroduced to the mainstream public, under the name "boot-cut" (or "bootleg" [10]) trousers as the flare was slimmer. [11] By 1999, flare jeans had come into vogue among women, [12] which had a wider, more exaggerated flare than boot-cuts. The boot-cut style ended up dominating the fashion world for 10 years.
In 1873, Levi Strauss and Jacob Davis co-invented and co-patented the idea of using copper rivets at the stress points of sturdy work pants. After one of Davis' customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the top of the ...
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