Search results
Results From The WOW.Com Content Network
This is an accepted version of this page This is the latest accepted revision, reviewed on 8 February 2025. Art of arranging type "Typographer" redirects here. For the typewriter, see Typographer (typewriter). Not to be confused with Type design, Topography, Typology, or Topology. A specimen sheet of the Trajan typeface, which is based on the letter forms of capitalis monumentalis or Roman ...
Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below.
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
The art and craft of designing typefaces is called type design. Designers of typefaces are called type designers and are often employed by type foundries. In desktop publishing, type designers are sometimes also called "font developers" or "font designers" (a typographer is someone who uses typefaces to design a page layout).
Just as Clarendon typefaces took the "Didone" or modern-face model as a basis for a slab-serif, it is based on their "Old Style" design inspired by type designs of the eighteenth century, made slightly bolder and lower in contrast. Originally intended for use as a bolder type for emphasis, it was often used for general-purpose body text for ...
Since Impressionism the modern art styles were reflected in graphic design and typography too. Around 1890 Art Nouveau became popular. Its floral ornaments, the curved forms, as well as the emphasis on graphical realisation inspired the type designers of the start of the 20th century.
A type designer is a person who designs typefaces. (The term "typographer" is sometimes misapplied to type designers: a typographer is a person who arranges existing typefaces to lay out a page – see typography) A partial list of notable type designers follows by country, with a signature typeface (or two for significant designers).
Broadway is a decorative typeface, perhaps the archetypal Art Deco typeface. The original face was designed by Morris Fuller Benton in 1927 for ATF as a capitals-only display face. It had a long initial run of popularity, before being discontinued by ATF in 1954.