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The campaign was already set to switch to new advertisements featuring anonymous narrators with the new campaign and slogan: "Beef. It's what you want". [9] The new campaign was less favorable and "Beef. It's What's For Dinner." was brought back in the fall of 1999 with Sam Elliott now reading the voice-over in place of Mitchum. [10]
National Cattlemen's Beef Association is the group responsible for the ad campaign run in the U.S. using the slogan "Beef. It's What's For Dinner " . Music from the ballet Rodeo by Aaron Copland is used in the radio and television commercials.
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Ground Beef and Rice Skillet Dinner. This is a one-pot meal that’s on the table in 30 minutes. Simple ingredients including rice, tomatoes, bell pepper, onion, beef broth, and cheddar cheese ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
Although beef certainly made a comeback, it never really regained its position at the center of the daily dinner table. Of course, the more things change, the more they stay the same.
Check out the slideshow above for more tasty dinner recipes submitted by our KD community! Find out about the winning breakfast recipe and lunch recipe . Related articles
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