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Since 2008, LEGO has had a program titled “LEGO Ideas” where netizens can pitch sets, which, if they get enough votes, end up being made into real sets, with the idea creator getting a 1% royalty.
At more than 15 metres tall, the Tree of Creativity is a huge Lego model located in the centre of Lego House. It was designed to look like a realistic tree and was built from 6,316,611 Lego bricks, making it one of the largest Lego structures ever built. The builders took 24,350 hours to assemble the finished structure.
A model of St Paul's Cathedral in London can be seen in Lego land Windsor. It is made of thousands of Lego bricks. The rotating model of the London Eye in the background is also made of Lego bricks. In the late 1990s the Lego Group brought out a series of new and specialized ranges aimed at particular demographics.
Lego Technic / ˈ t ɛ k n ɪ k / (stylized as LEGO Technic) is a line of Lego interconnecting plastic rods and parts. The purpose of this series is to create advanced models of working vehicles and machines, compared to the simpler brick -building properties of normal Lego.
An aerial view shows the new design, a 492ft character breaking through a wall of bricks, with the words “90 years of play” at the bottom – a nod to Lego’s inception in Billund, Denmark ...
The first ever film about Lego is shot. The photographer is Christian Lund, and the film is black and white with no sound. 1953: Automatic Binding Bricks are renamed Lego Mursten, or "Lego Bricks." First baseplates are created. Godtfred Kirk Christiansen creates "system of play" that leads to the formation of Lego sets. [2] 1954:
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Lego Icons (formerly known as Lego Creator Expert and stylized as LEGO Icons) is a series of Lego construction toys aimed at a demographic of adolescents and adults. Beginning in 2000 without an established logo or icon, Icons features models such as aircraft, sculptures, and world buildings, selling as exclusives with numerous specialized elements and complex building techniques.