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The shoes were designed by Steven Smith and created as a low top version of the company's New Balance Pride 650. The shoe was originally known as the New Balance P550 Oxford and was primarily a budget shoe. It sold for $45 when it was first released in 1989. [1] The shoe was designed to improve on the New Balance 480. Smooth leather was used ...
New Balance Athletics, Inc. (NB), doing business as New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts , the multinational corporation was founded in 1906 as the New Balance Arch Support Company .
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They also tried to acquire the struggling Rykä brand of women's shoes, but the deal failed. In 1995 Walmart and LA Gear signed a three-year contract to design lower-value and specific-to-store shoes for Walmart, but the venture failed as sales for LA Gear shoes at Walmart had declined. The company filed for Chapter 11 bankruptcy in 1998, in ...