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Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.
However, since some ideas resonate with the public with persistence, many advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, [ 8 ] or cause a ...
As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [ a ] or to reinforce and strengthen the audience's memory of a literary product .
Unless you live in a house in the middle of nowhere with no outside contact, you've encountered a food product's slogan in one form or another, and it has most likely permeated your mind in more ...
McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...
List of political slogans; List of Philippine presidential campaign slogans; List of UK political slogans; List of U.S. presidential campaign slogans; List of slogans of the opposition to the U.S. involvement in the Vietnam War; List of North Korean propaganda slogans