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Clif Bar & Company is an American producer of energy foods and drinks. The company's flagship product, Clif Bar, was created by Gary Erickson and Lisa Thomas. The company is based in Emeryville, California, and was privately held until 2022 when it was acquired by Mondelez International for $2.9 billion.
Since 2012, the "Fig" has been dropped from the product name (now just "Newtons"). According to Nabisco, one reason this was done is that the cookie had long been available in other flavors, like strawberry, raspberry, and blueberry. Another reason was a general negative perception of figs, and their association with "old" things. [6]
LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The initial product introduced was one of the first energy bars primarily targeted at women. [1] [2] Over time, the brand has expanded to encompass a range of drinks, [3] protein bars, [4] and the philanthropic initiative known as LUNAFEST, a women's film festival.
Each week, Crumbl picks four to five specialty flavors from their Rolodex of more than 250+ cookie flavors. Some of the most popular Crumbl cookie flavors include the Honey Cake with Teddy Grahams ...
Customers who purchased Clif Bars or Clif Kid ZBars might be eligible to receive a cash payment following the protein bar company’s recent class-action lawsuit.
Later, Nabisco changed the mascot and added a shirt depending on what flavor of the teddy grahams. In 2017, they changed the mascot again to a brown bear with a blue and white striped shirt. [ 6 ] Around January 2023, the mascot was changed again to a mascot that resembles the snack cookies themselves.