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The company introduced its child-oriented product line in North America during the summer of 1990 with an advertising program called the Burger King Kid's Club. In the United States, the meal is called the Kids Club Meal and it is primarily positioned against the popular Happy Meal from McDonald's. [82]
Burger King created a separate logo for its children's products with the introduction of its Burger King Kid's Club in 1990. The original logo, an inverted triangle with blue text, was used in television and print advertising, signage, toy and meal packaging.
"Imagination is King" "Burger King Kids Club, Where it's cool to be a kid!" "Great food, cool stuff, kids only" (Burger King Kids Club) (1995–97) "Just for fun, and just for you!" (Burger King Kids Club) (1989) "Its always something special when you're with Burger King" (1980) "Magic makes it special when you're with Burger King" (1979)
Parents who register on Club BK, Burger King's free loyalty program, can get a coupon for a free kids meal on their child's birthday. Registering your child is not required. Share your birth date ...
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The fast-food chain says the successful promotion is "working perfectly for the business" and is beloved among customers. Burger King's Popular Meal Deal Is Being Extended As Sales Decline Skip to ...
The kids' meal or children's meal is a fast food combination meal tailored to and marketed to children. Most kids' meals come in colorful bags or cardboard boxes with depictions of activities/games on the bag or box and a toy inside. [1] [2] Most standard kids' meals comprise a burger or chicken nuggets, a side item, and a soft drink. [2]
Burger King has stopped listing soda as a beverage option for kids meals, leaving healthier options on the menu. "The menu shows only milk, chocolate milk and apple juice. Soda is available if you ...