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The Oyster Perpetual Day-Date 40 in 18 kt yellow gold with a bright black, diamond-set dial, fluted bezel and a President bracelet. (Rolex)
It featured a rotating bezel marked to 60 minutes, which can be used to measure time intervals. Datejust watches of this type have been nicknamed "Thunderbirds". This watch would form the basis for the Rolex Explorer (designed for Sir Edmund Hillary's Mount Everest expedition), the Rolex Submariner, and the Rolex Sea-Dweller. [2]
The most expensive watch sold was the Rolex Daytona Paul Newman 'John Player Special.' It went for $1.14 million. Brady's Rolex Daytona 'John Player Special' sold for $1.14 million.
Rolex watch in original packaging. Rolex SA (/ ˈ r oʊ l ɛ k s /) is a Swiss watch brand and manufacturer based in Geneva, Switzerland. [2] Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.
The pressure of the bezel over the edge keeps the stone in place. Bezel settings for diamonds are also called rub-over settings; they have a diamond completely surrounded by a precious metal band which fastens the diamond securely into place. Bezel settings use a type of elevated collar which wraps the rim of the diamond in a complete metal edging.
Rolex declined CNN’s request for comment, but the luxury watchmaker annually increases prices, with the rising price of gold largely responsible for jacking up prices for gold watches twice in 2024.