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Yelp's website, Yelp.com, is a crowd-sourced local business review and social networking site. [8] The site has pages devoted to individual locations, such as restaurants or schools, where Yelp users can submit a review of their products or services [93] using a one to five stars rating scale. [16]
This made "yellow pages" one of the most searched-for things on the Internet in 2011. The Yellow Pages Association said in February 2011 that 75 percent of adults in the United States still used print yellow pages and that for every $1 in investment, businesses returned $15. [15] IYP offers listings differently from standard search engines.
YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. [2] In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation ...
The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands.
The website that would eventually become Yellowpagesgoesgreen.org originally launched in April, 2010 as InteractiveCities.com; using their lack of a print/paper-based format as a marketing tool to appeal to environmentally conscious consumers, this privately owned online business directory consisted of a basic neighborhood Yellow Pages search engine.
Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
Global Yellow Pages Limited (GYP), previously known as Yellow Pages Singapore, is a real estate developer and digital search company. [1] It was listed on the Singapore Exchange on 9th December 2004. The company was based in Singapore, New Zealand and Australia. [2]
Yellow Pages Canada was established in 1908 as a division of Bell Canada.In 1971, it was renamed to Tele-Direct Inc. [3] In 1999, the company changed its name to Bell Actimedia Inc. to reflect a closer alliance with Bell.