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Priceline was founded by Jay S. Walker, who left the company in 2000, [3] by which time Richard S. Braddock, Citicorp's #2, had come aboard as chief executive. [4] Braddock left in 2004, [5] having helped take the company public in 1999.
On April 1, 2014, the name of the company was changed from priceline.com Incorporated to The Priceline Group Inc. [2] In August 2017, KAYAK acquired the assets of Mundi, a Brazilian metasearch company. [8] [9] On February 21, 2018, the name of the company was changed from The Priceline Group Inc. to Booking Holdings. [10] [11]
In July 2005, the company was acquired by Priceline Group (now called Booking Holdings) for $133 million, and was merged with ActiveHotels.com, a European online hotel reservation company, purchased by Priceline Group for $161 million in September 2004. [6] In 2006, Active Hotels Limited changed its name to Booking.com Limited. [7]
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Priceline may refer to: Priceline.com , a commercial website which helps users obtain discount rates for travel-related items such as airline tickets and hotel stays The Priceline Group , a provider of online travel & related services, and a parent company of Priceline.com
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In 2007, Agoda was acquired by Booking Holdings, formerly The Priceline Group. [7] Agoda launched iOS and Android mobile apps in July 2011. [8] [9] [10] After Booking Holdings acquired Israel-based startup Qlika in 2014, the Qlika team joined Agoda to automate and scale its marketing systems. [11]
Synapse Group, Inc. is a multichannel marketing company. Synapse is also the largest consumer magazine distributor in the United States, [3] with access to over 700 magazine titles from major publishers, including Hearst Corporation, Condé Nast Publications, Meredith Corporation, and Time Inc. Synapse attracts subscribers for these publications by working through a number of non-traditional ...