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Coast store, Oxford Street, London, 2016 Coast is a British women's clothing retail chain, founded in 1996. [1]Coast was owned by Aurora Fashions, along with fashion brands Warehouse and Oasis. [2]
Aurora Fashions was a holding company of several retail fashion brands, formed in 2009 to purchase a number of businesses from the collapsed Mosaic Fashions. The company operated over 1,250 stores in 38 countries, including franchises, under the Oasis, Warehouse and Coast brands. [1]
Warehouse was a British clothing retail chain, founded in 1976. [1]Warehouse was owned by Aurora Fashions, as were women's fashion brands Coast and Oasis. [2]In November 2016, the administrator for Aurora Fashions, Kaupthing Bank, placed the retailers up for a £100 million sale.
In November 2003, Oasis and Coast were acquired from PPM Ventures by a secondary management buyout, supported by Baugur Group hf. and an investor group led by Kaupthing Bank hf. Noel Ltd. was established as the takeover vehicle, which in June 2004 was renamed Mosaic Fashions, when it acquired the Karen Millen and Whistles brands. [3]
In 1980 they created two popular clothing brands—"Moustache" for men and "Emanuelle" for women, and in 1986 brought these together a M (from Moustache) + E (from Emanuelle) + XX (an abbreviation for "kiss kiss") to create MEXX. In the UK the business has 17 shops mainly in Northern Ireland. Karen Millen
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