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Myntra continues to operate as a standalone brand under Flipkart's ownership, focusing primarily on "fashion-conscious" consumers. [ 14 ] In 2014, Myntra's portfolio included about 1,50,000 products of over 1,000 brands, with a distribution area of around 9,000 pincodes in India. [ 15 ]
The contestant won Myntra Fashion Superstar. The contestant was the runner-up. The contestants were eliminated during the final round by the votes of the Myntra Insiders. The contestant was voted Myntra Fashion Superstar People's Choice Award by viewers. The contestant won the challenge and received a heart from Sonakshi Sinha.
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...
Flipkart Private Limited is an Indian e-commerce company, headquartered in Bangalore, and incorporated in Singapore as a private limited company.The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.
Mukesh Bansal is an Indian entrepreneur and author known for his contributions to digital commerce, wellness, and technology.A 1997 computer science graduate from IIT Kanpur, he began his career at Deloitte before moving to Silicon Valley in 1999, where he worked at Nextag, Centrata, and newScale, gaining expertise in technology and strategy.
Desire – The consumer develops a favorable disposition towards the brand; ↓. Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. The common thread among all hierarchical models is that advertising operates as ...
Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million.
Hackett Limited is a British clothing brand for men and boys: 50% stake [29] 2016: Partnership: Ted Baker: Ted Baker is a British high-street clothing retail company-[30] [31] 2016: Acquisition: Forever 21: Forever 21 is an American multinational fast fashion retailer. Only its Indian operations were acquired by the Aditya Birla Group. $26 ...
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