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  2. Dynamic creative optimization - Wikipedia

    en.wikipedia.org/wiki/Dynamic_Creative_Optimization

    Dynamic creative optimization (DCO), is a form of programmatic advertising that allows advertisers to optimize the performance of their creative using real-time technology. In DCO, a variety of ad components (backgrounds, main images, text, value propositions, call to action, etc.) are dynamically assembled on the flight, when the ad is served ...

  3. DCO - Wikipedia

    en.wikipedia.org/wiki/DCO

    Dynamic Creative Optimization, a term used in programmatic marketing; D.Co., an abbreviation used for the United States District Court for the District of Colorado; Docket Control Order, a legal document used to confirm court deadlines. Document Control Officer controls access to documents that are restricted to certain people

  4. Chief digital officer - Wikipedia

    en.wikipedia.org/wiki/Chief_digital_officer

    A chief digital officer (CDO) or a chief digital information officer (CDIO) is an individual who helps a company, a government organization or a city drive growth by converting traditional "analog" businesses to digital ones using the potential of modern online technologies and data (i.e., digital transformation), [1] and at times oversees operations in the rapidly changing digital sectors ...

  5. Direct commission officer - Wikipedia

    en.wikipedia.org/wiki/Direct_commission_officer

    A direct commission officer (DCO) is a United States uniformed officer who has received an appointed commission without the typical prerequisites for achieving a commission, such as attending a four-year service academy, a four-year or two-year college ROTC program, or one of the officer candidate school or officer training school programs, the latter OCS/OTS programs typically slightly over ...

  6. Criteo - Wikipedia

    en.wikipedia.org/wiki/Criteo

    Criteo's product is a form of display advertising, which displays interactive banner advertisements, generated based on the online browsing preferences and behaviour of each customer.

  7. Marketing co-operation - Wikipedia

    en.wikipedia.org/wiki/Marketing_co-operation

    A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...

  8. Co-marketing - Wikipedia

    en.wikipedia.org/wiki/Co-marketing

    Co-marketing (Commensal marketing, symbiotic marketing) is a form of marketing co-operation, in which two or more businesses work together. "Co-marketing" began in 1981 when Koichi Shimizu, a professor at Josai University, published an article in a bulletin published by Nikkei Advertising Research Institute in Japan.

  9. Optimizely - Wikipedia

    en.wikipedia.org/wiki/Optimizely

    Optimizely is an American company that provides digital experience platform software as a service. [4] Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.