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  2. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.

  3. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing. Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience.

  4. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    [1]: I.1.1 According to Aristotle, logic is concerned with reasoning to reach scientific certainty, while dialectic and rhetoric are concerned with probability and, thus, are the branches of philosophy that are best suited to human affairs. Dialectic is a tool for philosophical debate; it is a means for skilled audiences to test probable ...

  5. Tyrtaeus - Wikipedia

    en.wikipedia.org/wiki/Tyrtaeus

    In poem 9, he shows that in order to achieve true and the best arete, it involves being in a cohesive group that exemplifies this concept together. [51] The reasoning for writing around the concept of arete is through the Spartan ideology of what makes the Spartan warrior the most courageous and patriotic fighter. One can speculate that his ...

  6. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    This would cause an attitude change, that must be remembered at a later time to actually influence behavioral changes. [7] McGuire emphasized the importance of reception (the attention and comprehension stages of the Yale group) and yielding (anticipation and critical-evaluation steps) in his study of individual differences in influenceability ...

  7. Ethos (disambiguation) - Wikipedia

    en.wikipedia.org/wiki/Ethos_(disambiguation)

    Ethos generally refers to a culture's guiding ideals. Ethos may also refer to: E-Theses Online Service (EThOS), a service of the British Library; Environmental and Thermal operating systems (ETHOS) Flight Controller, for the International Space Station; Ethos, a mode of persuasion which appeals to the authority or honesty of a speaker

  8. Source credibility - Wikipedia

    en.wikipedia.org/wiki/Source_credibility

    Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.

  9. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Authors may do so, by using certain vocabulary to elicit an emotional response from the audience. “God-terms” are often used as a rhetorical technique. It is imperative that authors still preserve the standard of writing within the medical community by focusing on factual and scientific information without use of personal opinion. [30] [31]