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A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
Goss began publishing videos on YouTube under the username Gossmakeupartist in 2009. [10] Unlike makeup tutorials commonly found on YouTube, Goss' videos incorporate other features such as instructing viewers in different ways of makeup application for the corresponding face shapes aiming to provide a user-friendly approach to makeup. [11]
De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup. [9] She then began searching YouTube for tutorials to recreate the look and was inspired to begin creating her own.
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It is widely used throughout the world, typically as eyeliner to contour or darken the eyelids. The content of kohl and various ways to prepare it differ based on tradition and country. Several studies have questioned the safety of kohl due to the dangers of lead poisoning. Importing kohl into the United States is banned.
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