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A business director said allowing staff to work a four-day week kept her employees feeling "rejuvenated". Amy Spooner, who works at a marketing agency in Maldon, Essex, said introducing the new ...
Adweek is a weekly American advertising trade publication that was first published in 1979. [1] Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem.
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Marketing Week’s main columnists include Mark Ritson, Thomas Barta, Helen Edwards, cartoonist Tom Fishburne, Tanya Joseph, and Helen Tupper. [9] Marketing Week is also involved with Centaur Media's Festival of Marketing, also held annually in London. Marketing Week celebrated its 40th birthday at the most recent Festival of Marketing. [10]
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
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The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
Bloomberg Businessweek, previously known as BusinessWeek (and before that Business Week and The Business Week), is an American monthly business magazine published 12 times a year. [2] Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City in September 1929. [3]