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Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...
Men had already been shaving at barber's shops and later at home when a men's disposable "safety-razor" was introduced for home use in 1903. Quickly successful, Gillette sold 90,000 razor sets the next year. A female market for hair removal products, on the other hand, did not yet exist in the United States; that market had to be created. [1]
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Gillette's response was the Good News disposable razor which was launched on the US market in 1976 before the Bic disposable was made available on that market. [18] Shortly thereafter, Gillette modified the Good News construction to add an aloe strip above the razor, resulting in the Good News Plus. The purported benefit of the aloe strip is to ...
Vintage advert for the Milady Décolleté Gillette women's safety razor – 1916. For centuries, hair removal has long shaped gender roles, served to signify social status and defined notions of femininity and the ideal "body image".