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English: This deck is a collection of the Industry analysis performed by the Reading team over the last year. It has been used for background to the Reading strategy work and will be also be used for the review of the Reach strategic approaches.
A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.
The IIAR provides this official definition: [1] An information and communications technology (ICT) industry analyst is a person, working individually or within a firm, whose business model incorporates creating and publishing research about, and advising on how, why and where ICT-related products and services can be procured, deployed and used.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
For example, Middle Eastern, European, North American, South American and Asian companies will all have different sets of business standards and communication requirements. SIC code (standard industry classification), which originated in the US, can be a good indicator for application-based segmentation. However it is based only on relatively ...
IBM’s AI Fact Sheets is one of those ideas. AI Fact Sheets are a lot like packaged food nutrition labels. They contain information about an AI model’s development, capabilities, benchmark ...
A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.
Choosing a research question is an essential element of both quantitative and qualitative research. Investigation will require data collection and analysis, and the methodology for this will vary widely. Good research questions seek to improve knowledge on an important topic, and are usually narrow and specific. [1]