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The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity , marketing , and intellectual property protection ...
The secret recipe is part of Coke's cachet and -- much like Colonel Sanders' blend of 11 herbs and spices -- the security precautions surrounding it are widely advertised.
Merchandise 7X, the "secret ingredient" or "secret formula" in Coca-Cola. The ingredient has remained a secret since its invention in 1886 by John Pemberton. The description of the ingredient is kept in a vault at the World of Coca-Cola in Atlanta. [1] KFC's "Colonel's secret recipe", created by Colonel Sanders in the 1930s.
In 2011, to commemorate the brand's 125th anniversary, the secret formula was moved to a 10-foot-tall vault at World of Coca-Cola in Atlanta, where visitors can test flavor combinations in an ...
The formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola as a marketing aid because only a handful of anonymous employees know the formula. [6]
Earlier this month, Coca-Cola moved its secret formula to a vault to be displayed in its World of Coca-Cola museum in downtown Atlanta as part of. Coca-Cola (KO) is finally giving consumers a ...
A trade secret is a form of intellectual property comprising confidential information that is not generally known or readily ascertainable, derives economic value from its secrecy, and is protected by reasonable efforts to maintain its confidentiality. [1] [2] [3] Well-known examples include the Coca-Cola formula and the recipe for Kentucky ...
The museum features exhibits about the secret formula of Coca-Cola, a 3D movie where an intrepid scientist and his assistant set out to find the secret for themselves (featuring actors James Meehan and Jameelah Silva), and allows visitors to taste 60 different flavors from around the world. [3]