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The Volkswagen series of advertisements (which included the 1959 "Think Small" ad) were voted the No. 1 campaign of all time in Advertising Age ' s 1999 The Century of Advertising. [4] Following the success of "Think Small", the advertisement titled "Lemon" left a lasting legacy in America—use of the word "Lemon" to describe poor quality cars ...
The campaign has been the subject of a number of books, with serious scholarly analysis of the campaign's key success factors, including: Think Small: The Story of those Volkswagen Ads by Frank Rowsome (1970); [8] Think Small: The Story of the World's Greatest Ad (2011) by Dominik Imseng; [9] and Thinking Small: The Long, Strange Trip of the ...
a MK5 Volkswagen GTI. VDub was an American advertising campaign used by Volkswagen during 2006 for the Volkswagen GTI.Intended to parody MTV's Pimp My Ride, advertising agency Crispin Porter + Bogusky created a series of three television commercials directed by Jonas Åkerlund, starring Swedish actor Peter Stormare as an effete German engineer named Wolfgang, and German model Zonja Wöstendiek ...
The advertisement for the 2012 Volkswagen Passat, created by Eric Springer, Michael Kadin, Josh Rose, Ryan Mclaughlin, Craig Melchiano and David Povill at Deutsch, features a young boy (played by Max Page) in full Darth Vader regalia attempting to use the Force to start a washing machine and a clothes dryer, and to wake the dog and a doll.
Their campaigns for Volkswagen throughout the 1950s and 1960s were said to have revolutionized advertising. Notable campaigns included the 1959 Think Small series of Volkswagen advertisements, which was voted the No. 1 campaign of all time in Advertising Age's 1999 The Century of Advertising. [ 2 ]
Changes is a British television advertisement launched in 1987 to promote the second-generation of the Volkswagen Golf. The 50-second ad was directed by David Bailey and stars the model Paula Hamilton as a woman throwing away some of her possessions. After discarding her wedding ring, pearl necklace, brooch and mink coat, she decides to keep ...
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