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Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]
In 2006, Seiko launched the world's first wristwatch based on microcapsule E-ink technology. This watch was the first Seiko watch to win an award at the Grand Prix de Genève for its innovative ability to bend the display part, in addition to providing more contrast and a wider viewing angle than conventional LCD displays. [5] [23]
The Astron was unveiled in Tokyo on December 25, 1969, after ten years of research and development at Suwa Seikosha (currently named Seiko Epson), a manufacturing company of Seiko Group. Within one week 100 gold watches had been sold, at a retail price of 450,000 yen ( US$1,250 (equivalent to $10,386 in 2023)) each (at the time, equivalent to ...
1997 — Seiko Instruments & Electronics is renamed Seiko Instruments Inc. 2007 — Seiko Corporation is renamed Seiko Holdings Corporation. [2] 2009 — Seiko Instruments becomes a wholly owned subsidiary of Seiko Holdings. 2020 — Seiko Precision transfers its business operations to Seiko Time Systems Inc. and Seiko Solutions Inc. and dissolves.
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In 1937, Daini Seikosha Co., Ltd. (第二精工舎, Dai-ni-seikōsha), literally the second workshop for manufacturing Seiko timepieces, was established in Kamedo, Kōtō, Tokyo as a spin-off of the watch manufacturing division from Seikosha (精工舎, Seikōsha), so had been making the Seiko watches until 2020. The company changed its name to ...