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ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.
A variety of Clarendon revivals have been made since the original design, often adapting the design to different widths and weights. The original Clarendon design, a quite condensed design, did not feature an italic, and many early Clarendon designs, such as wood type headline faces, have capitals only with no lower-case letters, leaving many options for individual adaptation.
Goudy Old Style (also known as just Goudy) is an old-style serif typeface originally created by Frederic W. Goudy for American Type Founders (ATF) in 1915.. Suitable for text and display applications, Goudy Old Style matches the historicist trend of American printing in the early twentieth century, taking inspiration from the printing of the Italian Renaissance without a specific historical model.
Bookman, or Bookman Old Style, is a serif typeface.A wide, legible design that is slightly bolder than most body text faces, Bookman has been used for both display typography, for trade printing such as advertising, and less commonly for body text.
Aptos, originally named Bierstadt, is a sans-serif typeface in the neo-grotesque style developed by Steve Matteson. [3] It was released in 2023 as the new default font for the Microsoft Office suite, replacing the previously used Calibri font.
Montserrat is a geometric sans-serif typeface designed by Argentine graphic designer Julieta Ulanovsky and released in 2011. It was inspired by posters, signs and painted windows from the first half of the twentieth century, seen in the historic Montserrat neighbourhood of Buenos Aires.
Sabon is an old-style serif typeface designed by the German-born typographer and designer Jan Tschichold (1902–1974) in the period 1964–1967. [1] It was released jointly by the Linotype, Monotype, and Stempel type foundries in 1967. [2]
Jokerman is a decorative typeface created in 1995 by British designer Andrew K. Smith. [1] It employs dots, spirals and straight lines that can be either attached or placed near each letter or integrated into the character to create negative space. It is described by Microsoft as having "fanciful internal and external elements". [2]