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Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Pepsi capitalized on the “New Coke” backlash by releasing a commercial showing a young girl criticizing the brand, then trying a Pepsi and loving it. The commercial declared that Pepsi was ...
Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say. The post Coke vs. Pepsi: We Settled the Debate with a Blind Test appeared first on ...
Coke has considerably higher profit margins than Pepsi, in the area of 21.8% at the operating level for the soda giant versus 14.3% for the salty snacks leader.
It still had the shaving cream logo on it. Pepsi understood that this had nothing whatsoever to do with soda in space. It had to do with PR. [3] There were four cans of each Coca-Cola and Pepsi on board. [4] Red Team tested Coke, and Blue Team tested Pepsi. As part of the experiment, each team was photographed with the cola logo.
Some investors have even called for Pepsi to change its name to something more fitting for a snack business than a drink company. In the beverage arena, where Coke and Pepsi still butt heads, Coke ...
Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated ...
Pepsi briefly took the top spot in the 1980s during Coca-Cola's New Coke fiasco, according to Beverage Digest. However, Pepsi fell back to second place and has stayed there for nearly 40 years.