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Students form teams dedicated to making a specific variety of wine. The Wine Business Management program provides students expertise in the business, retail, marketing and export aspects of the growing wine industry. The facility operates strictly on a non-profit, cost recovery basis with all revenue from sales re-invested into the winery program.
Sonoma State's location in the California Wine Country allows the school to offer courses in viticulture including the Wine Business program. Courses are offered in wine marketing, wine finance and accounting, human resources management, wine business strategies, wine production, operations, and distribution.
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.
The university is now more involved than ever; the Ste. Michelle Wine Estates WSU Wine Science Center opened its doors on the WSU Tri-Cities campus June 4, 2015. [2] The center features a research and teaching winery, research laboratories, classrooms, conference rooms and a 3,500 bottle wine library; production costs totaling $23 million.
A special form of winemaking cooperative is the Zentralkellereien, a centralized cooperative found in many German wine regions, where local cooperatives rather than individual growers deliver grapes, grape must or wine. Therefore, of the 209 cooperatives existing in Germany in 2008/2009, only 120 actually produced wine on their own premises.
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