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Best employed the "catalog showroom" concept for many of its product offerings. Although some product categories (such as sporting goods and toys) were stocked in traditional self-serve aisles, the majority of products (notably consumer electronics, housewares, and appliances) were featured as unboxed display models.
The company began in 1918 as SW&Y Supply, a wholesale grocery-distributing business. In 1953, Douglas D. Brendle, the grandson of the company's founder, joined the business. He began stocking toys and houseware items, turning its Elkin warehouse into its first wholesale showroom. In 1957, Brendle began publishing the company's first catalog. [4]
Consumers Distributing (known in Quebec as Distribution aux Consommateurs, and informally as Consumers) was a catalogue store in Canada and the United States that operated from 1957 to 1996.
After leaving the wholesale business, they opened Service Merchandise, Inc., the first of what evolved into a chain of catalog showrooms. It opened in 1960 at 309 Broadway in downtown Nashville, Tennessee. [1] Older logo mainly used in the 1970s–1985. During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer.
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The company's customer base consists of computer resellers, integrators, retailers, etailers and consumer electronics dealers. The majority of D&H's SMB (small to mid-size business) and mid-market reseller customer base sells to regional offices in vertical markets, such as healthcare, education, real estate, advertising, and finance.