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While soju is traditionally consumed straight, a few cocktails and mixed drinks use soju as a base spirit. Beer and soju can be mixed to create somaek (소맥), a portmanteau of the words soju and maekju (맥주 beer). [63] Flavored soju is also available. It is also popular to blend fruits with soju and to drink it in "slushy" form. [64]
Nuruk is a Korean equivalent to barley malt used in brewing beer in the west. It is a dough made from grain germinated by enzyme-releasing microorganisms and hence a fermentation starter for the whole process of brewing alcoholic beverages. It gives the flavors, color, and fragrance, thus a determining factor for the result of Sul produced.
It is a syllabic abbreviation of two Korean words, soju (소주) and maekju (맥주, "beer"). [3] The ratio varies liberally. [1] There is no consensus, but it is widely suggested that the ideal ratio is three parts soju to seven parts beer. [4]
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A bottle of Chamisul soju. Jinro is the largest manufacturer of soju accounting for half of all white spirits sold in South Korea. [6] Soju accounts for 97% of the category. Global sales in 2013 were 750 million bottles; the second-largest spirits brand, Smirnoff, sold less than half that number.
The Process. To come up with this ranking of the best soju flavors, I went to two liquor stores in Koreatown and grabbed a bottle of every single soju flavor available.I came back home with a ...
In 2014, Korean BBQ restaurant owner, Ham Sun-bok, went viral for making 'so-maek', a cocktail of beer and soju. Lotte made her a brand representative for Chum-Churum, reportedly signing a contract for more than ₩20 million (US$17,483.28). [36] In 2017, Chilsung Cider released an advertisement with actor Park Seo-joon and LABOUM singer Solbin ...
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