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The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
The theory also resembles theories of consumer behavior, health communication, media exposure, and political communication popular in other domains of communication research. However, the situational theory of publics contains more variables and has a more developed system of measurement and analysis than these other theories. As a result, it ...
The relational perspective became a major theory development in the field. It took nearly 15 years for Ledingham and Bruning (1998) to propose a working definition of relationship management. Hon and Grunig (1999) outlined measurements for organisational relationships and suggested strategies that could be helpful in understanding these ...
James E. Grunig (born April 18, 1942) is a public relations theorist, Professor Emeritus for the Department of Communication at the University of Maryland. [ 1 ] Biography
The theory was developed from the situational theory of publics (STP) and claimed it is “an extended and generalized version” of STP. [1] This theory has an assumption that “the more one commits to problem resolution, the more one becomes acquisitive of information pertaining to the problem, selective in dealing with information, and ...
Larissa A. Schneider Grunig (born April 28, 1946) is a public relations theorist and feminist, and she is known as one of the most published and influential scholars in public relations. [1] A professor emerita at the University of Maryland, College Park, Department of Communication, Grunig taught public relations and communication research ...
Documents released by the U.S. Office of Government Ethics showed Lutnick, who is the CEO of brokerage firm Cantor Fitzgerald, earned nearly $200 million through the brokerage firm. Lutnick has ...
The educational system [1] generally refers to the structure of all institutions and the opportunities for obtaining education within a country. It includes all pre-school institutions, starting from family education, and/or early childhood education, through kindergarten, primary, secondary, and tertiary schools, then lyceums, colleges, and faculties also known as Higher education (University ...