Search results
Results From The WOW.Com Content Network
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
The situational theory of publics, developed by Professor James E. Grunig in University of Maryland, College Park, defines that publics can be identified and classified in the context to which they are aware of the problem and the extent to which they do something about the problem. This theory explains when people communicate and when ...
The relational perspective became a major theory development in the field. It took nearly 15 years for Ledingham and Bruning (1998) to propose a working definition of relationship management. Hon and Grunig (1999) outlined measurements for organisational relationships and suggested strategies that could be helpful in understanding these ...
James E. Grunig (born April 18, 1942) is a public relations theorist, Professor Emeritus for the Department of Communication at the University of Maryland. [ 1 ] Biography
The theory was developed from the situational theory of publics (STP) and claimed it is “an extended and generalized version” of STP. [1] This theory has an assumption that “the more one commits to problem resolution, the more one becomes acquisitive of information pertaining to the problem, selective in dealing with information, and ...
As an alternative to the theory of excellence in public relations developed by James Grunig based on the 2-way symmetrical communication model in public relations, the contingency theory provides an alternative to the highly normative nature of the excellence theory in public relations.
Larissa A. Schneider Grunig (born April 28, 1946) is a public relations theorist and feminist, and she is known as one of the most published and influential scholars in public relations. [1] A professor emerita at the University of Maryland, College Park, Department of Communication, Grunig taught public relations and communication research ...
The Foundation for Public Relations Research and Education (now the Institute for Public Relations) was founded in 1956. [101] The International Association of Business Communicators was founded in 1970. [99] Betsy Ann Plank is called "the first lady of public relations" for becoming the first female president of the PRSA in 1973. [99]