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"Drink responsibly" messaging began in the 1970s, [60] and is still widely used by the alcohol industry. [61] [60] [62] It is almost never used by anyone else. [63] It has been shown to be ineffective to counterproductive; for instance, adolescents become less opposed to drunkenness when exposed to "please drink responsibly" messages. [61]
Increasing calls for the introduction of warning labels on alcoholic beverages have occurred after tobacco packaging warning messages proved successful. [4] The addition of warning labels on alcoholic beverages is historically supported by organizations of the temperance movement, such as the Woman's Christian Temperance Union, as well as by medical organisations, such as the Irish Cancer Society.
Alcohol tolerance is increased by regular drinking. [1] This reduced sensitivity to the physical effects of alcohol consumption requires that higher quantities of alcohol be consumed in order to achieve the same effects as before tolerance was established.
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Responsibility statement (e.g., "please drink responsibly") (optional) Further detailed specifications about the labelling scheme are available from the "Alcohol labelling tool kit". [48] Drinks companies had pledged to display the three mandatory items on 80% of drinks containers on shelves in the UK off-trade by the end of December 2013. [48]
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The global alcoholic drink industry exceeded $1.5 trillion in 2017. [3] Alcohol is one of the most widely used recreational drugs in the world, and about 33% of all humans currently drink alcohol. [4] In 2015, among Americans, 86% of adults had consumed alcohol at some point, with 70% drinking it in the last year and 56% in the last month. [5]
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