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In 2025, the Surgeon General of the United States Vice Admiral Vivek Murthy called for updates to alcohol warning labels on alcoholic beverages, with the advisory noting “Alcohol is a well-established, preventable cause of cancer responsible for about 100,000 cases of cancer and 20,000 cancer deaths annually in the United States.” [22] The ...
"Drink responsibly" messaging began in the 1970s, [60] and is still widely used by the alcohol industry. [61] [60] [62] It is almost never used by anyone else. [63] It has been shown to be ineffective to counterproductive; for instance, adolescents become less opposed to drunkenness when exposed to "please drink responsibly" messages. [61]
Foundation for Advancing Alcohol Responsibility (Responsibility.org [1]), formerly known as the Century Council, is an American not-for-profit organization founded in 1991 and funded by a group of distillers that aims to fight to eliminate drunk driving and underage drinking and promotes responsible decision-making regarding alcohol use.
The organisation's approach is to provide information and resources to the community, emphasising responsible alcohol consumption. It operates based on a framework that encourages collaboration between the alcohol industry and community entities. DrinkWise's philosophy is founded on industry leadership and community partnerships.
The International Alliance for Responsible Drinking (IARD), [1] headquartered in Washington D.C., is a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. It is supported by the world’s leading beer, wine, and spirits producers.
A beer can pyramid of Natural Lights. Natural Light, formerly Anheuser-Busch Natural Light, nicknamed Natty, is an American reduced-calorie light lager brewed by Anheuser-Busch.
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Jolt Cola was a carbonated soft drink produced by The Jolt Company, Inc. (later known as Wet Planet Beverages). The cola drink was created in 1985 by C. J. Rapp as a highly caffeinated beverage. [1] It was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Its slogan reads ...