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In most places in the U.S., water is free, safe to drink and widely accessible. And yet, society has still figured out a way to make us spend on this essential resource -- by selling us pricey...
More than 50% of the US population drinks bottled water and 'people spend from 240 to over 10,000 times more per gallon for bottled water than they typically do for tap water.' An annual supply of bottled water for a person who consumes 8 glasses a day would cost approximately $200; the same amount of tap water would cost approximately $0.33.
The United States is the largest consumer market for bottled water in the world, followed by Mexico, China, and Brazil. [1] [obsolete source] In 1975, Americans rarely drank bottled water—just one gallon of bottled water per person per year on average. By 2005, it had grown to ~26 gallons (98.5 L) per person per year. [2]
Within this choice set, the preferred water tariff depends on multiple factors including: the goals of water pricing; the capacity of a water services supplier to allocate its costs, to price water, and to collect revenues from its customers; the price responsiveness of water consumers; and what is considered to be a fair or just water tariff. [4]
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While some bottled water is from a spring or filtration system, research shows that nearly 65% of bottled water sold in the U.S. comes from municipal tap water. But Rumpler says there can be ...