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In 1950, Time magazine interviewed American swimsuit mogul Fred Cole, owner of Cole of California, and reported that he had "little but scorn for France's famed Bikinis," because they were designed for "diminutive Gallic women". "French girls have short legs," he explained, "Swimsuits have to be hiked up at the sides to make their legs look ...
A monokini (also called topless swimsuit, unikini or numokini) is a women's one-piece garment equivalent to the lower half of a bikini. [165] The design was originally conceived by Rudi Gernreich in 1964. [166] An extreme version of the monokini, the thong-style pubikini (which exposed the pubic region), was also designed by Gernreich in 1985.
Women's swimwear of the 1930s and 1940s incorporated increasing degrees of midriff exposure. Teen magazines of late 1940s and 1950s featured similar designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. [38]
The 1950s embraced the two-piece set for women, often in the form of tailored suits. The two-piece ensemble trend is as relevant as ever now (albeit often in different, more casual silhouettes ...
The first bikini had been worn at a Paris fashion show in 1946, but in the 1950s, the bikini was still seen as something of a taboo. [7] Andress' bikini arrived at a key moment in the history of women's fashion, coming at the "birth of the sexual revolution": the 1960s.
Cole brought his Hollywood experience, and persuaded his family to start a line of women's swimwear. Competing with Catalina Swimwear and Jantzen, Cole in 1925 introduced the sleeveless "Hollywood Swimsuit" with a low back and neckline and a short skirt. Also called a “Prohibition suit”, the new, colorful suit incorporated elastic to hug ...
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