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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Sales forces also play an important role in CRM, as maximizing sales effectiveness and increasing sales productivity is a driving force behind the adoption of CRM software. Some of the top CRM trends identified in 2021 include focusing on customer service automation such as chatbots, hyper-personalization based on customer data and insights ...

  3. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    CRM – Implements the use of ERP systems, emphasis is on the back-end. eCRM – Geared more toward front end, which interacts with the back-end through use of ERP systems, data warehouses, and data marts. System overhead (client computers) CRM – The client must download various applications to view the web-enabled applications.

  4. Customer intelligence - Wikipedia

    en.wikipedia.org/wiki/Customer_intelligence

    Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.

  5. Social CRM - Wikipedia

    en.wikipedia.org/wiki/Social_CRM

    Social engagement with prospects: Social CRM tools allow businesses to better engage with their customers by, for example, listening to sentiments about their products and services. Social customer service: Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customer service ...

  6. Bosses: Gen Z and millennial workers have no clue what ... - AOL

    www.aol.com/finance/bosses-gen-z-millennial...

    They urged that if you must use these terms, it’s important to ensure staff are trained on what they mean or feel safe enough to ask—or risk workers getting tasks wrong and feeling disengaged ...

  7. Digital firm - Wikipedia

    en.wikipedia.org/wiki/Digital_firm

    For example, digital networks and information systems allow organizations to connect and integrate supply chains in ways that are real-time, uninterrupted and highly responsive to market conditions. Another example of an information system that can increase an organization's performance awareness and management capabilities is a Real-Time ...

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