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WW International, Inc., formerly Weight Watchers International, Inc., is a global company headquartered in the U.S. that offers weight loss and maintenance, fitness, and mindset services such as the Weight Watchers comprehensive diet program. [3]
Weight Watchers or WW may refer to: Weight Watchers (diet), a comprehensive weight loss program and diet; WW International, the company producing the Weight Watchers diet
It operates through a mobile application and a website, providing health coaching from weight loss and behavior change professionals to tackle childhood obesity. [2] [3] Kurbo was acquired by WW International (formerly Weight Watchers) in August 2019 [4] [5] and the Kurbo app was launched by Weight Watchers (WW International) in December 2020. [6]
The Weight Watchers diet tries to restrict energy to achieve a weight loss of 0.5 to 1.0 kg per week, [1] [3] which is the medically accepted standard rate of a viable weight loss strategy. [4] The dietary composition is akin to low-fat diets [ 1 ] or moderate-fat and low-carbohydrate diet [ 5 ] depending on the variant used.
The program's success — at least in terms of profile rather than profitability — led to its acquisition by Weight Watchers Australia. However, over the course of the next eight years, the revenue from the program only accounted for 2-3% of what was being generated from Weight Watchers’ programs for women, leading to its discontinuation. [22]
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