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Simply Beverages (also known as the Simply Orange Juice Company) is an American fruit juice company based in Apopka, Florida that was founded in 2001 and is a brand of The Coca-Cola Company. [1] It makes several not-from-concentrate orange juices and other fruit juices that are sold refrigerated in a clear plastic bottle with a green twist top ...
Rather than selling powder to the public market, the company decided to create frozen orange juice concentrate, using a process that eliminated 80 percent of the water in orange juice. A Boston marketing firm H. A. Loudon Advertising came up with the name Minute Maid, implying the juice was quick and easy to prepare.
Frozen orange juice concentrate was introduced in 1945 when USDA scientists revealed a method to remove the liquid from fresh orange juice, creating a concentrate.
1958 sales team promotional newsletter excerpts. Niles Foster, a former bakery and bottling plant owner, created Hi-C in 1946. It took Foster over a year to develop the ideal formula for Hi-C orange drink; the formula contains orange juice concentrate, peel oil and orange essences, sugar, water, citric acid and ascorbic acid (vitamin C).
The orange juice container redesign by controversial brand guru Peter Arnell eliminated the familiar straw-in-an-orange image in favor. In the world of advertising, the Tropicana disaster of 2008 ...
Five Alive (French: Déli-cinq) is a line of fruit juice blends created by Minute Maid, a subsidiary of The Coca-Cola Company. Both the name and the five colors of the logo refer to the five fruit juices each variety contains. The juice line was first introduced in the late 1970s in both 12 US fl oz (350 ml) and 16 US fl oz (470 ml) cans.