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Reciprocity is not only a strong determining factor of human behavior; it is a powerful method for gaining one's compliance with a request. The rule of reciprocity has the power to trigger feelings of indebtedness even when faced with an uninvited favor [16] irrespective of liking the person who executed the favor. [17]
He found that influence is based on six key principles: reciprocity, commitment and consistency, social proof, authority, liking, scarcity. [5] In 2016 he proposed a seventh principle. He called it the unity principle. The more we identify ourselves with others, the more we are influenced by these others. [6]
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In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
The positive reciprocity norm is a common social expectation in which a person who helps another person can expect positive feedback whether in the form of a gift, a compliment, a loan, a job reference, etc. In social psychology, positive reciprocity refers to responding to a positive action with another positive action (rewarding kind actions).
Reciprocity selection suggests that one's altruistic act may evolve from the anticipation of future reciprocal altruistic behavior from others. [11] An application of reciprocity selection in game theory is the Tit-For-Tat strategy in prisoner's dilemma , which is the strategy that the player cooperate at the initial encounter, and then follow ...
Social desirability bias is a type of response bias that influences a participant to deny undesirable traits, and ascribe to themselves traits that are socially desirable. [2] In essence, it is a bias that drives an individual to answer in a way that makes them look more favorable to the experimenter. [1] [2] This bias can take many forms.
Reciprocity, in its ordinary dictionary sense, is broader than that, and broader than all discussions that begin with a sense of mutuality and mutual benevolence. (See the reference below to Becker, Reciprocity, and the bibliographic essays therein.) Reciprocity pointedly covers arm’s-length dealings between egoistic or mutually disinterested ...