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Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1]
Scott Berinato combines these questions to give four types of visual communication that each have their own goals. [64] These four types of visual communication are as follows; idea illustration (conceptual & declarative). [64] Used to teach, explain and/or simply concepts. For example, organisation charts and decision trees.
Visual literacy is the ability to evaluate, apply, or create conceptual visual representations. Skills include the evaluation of advantages and disadvantages of visual representations, to improve shortcomings, to use them to create and communicate knowledge, or to devise new ways of representing insights.
A visual language is a system of communication using visual elements. Speech as a means of communication cannot strictly be separated from the whole of human communicative activity which includes the visual [1] and the term 'language' in relation to vision is an extension of its use to describe the perception, comprehension and production of visible signs.
Visual communication as the name suggests is communication through visual aid. It is the conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. It solely relies on vision.
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [ 1 ]
Visual thinking, also called visual or spatial learning or picture thinking, is the phenomenon of thinking through visual processing. [1] Visual thinking has been described as seeing words as a series of pictures. [2] [3] It is common in approximately 60–65% of the general population. [1] "Real picture thinkers", those who use visual thinking ...
The benefits of teaching visual literacy also extend to other skills such as improving communication, critical thinking, and creativity. Avgerinou and Ericson emphasize that visual literacy equips individuals with the skills to interpret and evaluate the visual media we consume daily and communicate more informally and effectively. [11]