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Complete window sticker for the 2012 Chevrolet Volt plug-in hybrid 2008 fuel economy sticker. The Monroney sticker is required to be affixed to the side window or windshield by the manufacturers before shipment of new vehicles to the dealer for sale in the United States and it can only be removed by the consumer (Chapter 28, Sections 1231–1233, Title 15 of the United States Code).
The sticker was added as part of the Automobile Information Disclosure Act of 1958. [2] The MSRP is different from the actual price paid to the manufacturer by the dealer, which is known as the "invoice price". There are now numerous sources, such as online appraisal tools, that can be used to find the MSRP and invoice price. [3]
New cars will often have a factory window sticker (Monroney sticker in the US) listing equipment and options, and the suggested retail price or MSRP. The salesman is traditionally paid a commission rather than a fixed salary, usually based on a combination of profit margin and unit volume.
The MSRP, sometimes referred to as the “list price” or “sticker price,” is the price that the car manufacturer recommends dealerships use as a starting point when selling.
Most validation stickers are either serialized (with the serial number recorded on the registration), or are printed by a special printer at the time of registration or renewal with the vehicle's license plate number on them to discourage fraudulent sticker use, as the sticker will be valid only for the plate for which it was intended. [3]
Consumers who want to have the VIN etched on their vehicle windows but are unable to find a free etching service in their area can often save hundreds of dollars over the dealership fee by using a do-it-yourself VIN etching kit purchased from an Internet retailer or a local auto parts dealer, for as little as $20–25. [16] [18]