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Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
2012 Nike Blazers. Blazer (1973) Dunk (1985) Terminator (1985) Air Jordan (1985) Air Max (1987) LeBron signature line – worn by LeBron James (2003–present) Kobe signature line – worn by Kobe Bryant (2005–2016, still in production today) KD signature line – worn by Kevin Durant (2008–present) Hyper series (2008)
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In the 17th century in the English cloth trade a new class of marks was created, now called trademarks: the cloth was required to contain both the maker's mark (initials of the maker) and the mark of the clothier, indicating the capitalist who furnished the capital for the production. [8]
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