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Eye-tracking is commonly used in a variety of different advertising media. Commercials, print ads, online ads and sponsored programs are all conducive to analysis with current eye-tracking technology. One example is the analysis of eye movements over advertisements in the Yellow Pages. One study focused on what particular features caused people ...
Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1]
Video tracking is the process of locating a moving object (or multiple objects) over time using a camera. It has a variety of uses, some of which are: human-computer interaction, security and surveillance, video communication and compression , augmented reality , traffic control, medical imaging [ 1 ] and video editing .
Communication studies (or communication science) is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. [1]
The field of data and information visualization is of interdisciplinary nature as it incorporates principles found in the disciplines of descriptive statistics (as early as the 18th century), [13] visual communication, graphic design, cognitive science and, more recently, interactive computer graphics and human-computer interaction. [14]
By controlling precisely the information projected in different parts of the visual field, the gaze-contingent techniques permit to disentangle what is fixated and what is processed. The technical principle of the paradigm involves a computer interfaced with both an eye-movement tracking system (eye-tracker) and a display of the visual stimulus ...
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This is different from visual acuity, which refers to how clearly a person sees (for example "20/20 vision"). A person can have problems with visual perceptual processing even if they have 20/20 vision. The resulting perception is also known as vision, sight, or eyesight (adjectives visual, optical, and ocular, respectively).